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Privacy Policy

Last updated: February 12, 2026

1. Identity of the Data Controller

This website is operated by:

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Groomania BV
Verzetslaan 29
8552 Moen
Belgium
Company Number: BE1018.055.184
Email: info@groomania.be

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Groomania BV acts as the data controller in accordance with the General Data Protection Regulation (“GDPR”).

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For all privacy-related questions or requests concerning your personal data, please contact:
Email: info@groomania.be

2. Scope of This Policy

This Privacy Policy explains how personal data is collected, used, stored and protected when:

  • Visiting the website

  • Creating an account

  • Purchasing tickets or merchandise

  • Subscribing to the newsletter

  • Attending the event

  • Appearing in event photography or video content

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This Privacy Policy does not apply to third-party websites, platforms or services that may be accessible through our website or during the event. We encourage users to consult the privacy policies of those third parties.

3. Why and How We Process Personal Data

3.1 Account Registration

When creating an account, the following data may be collected:

  • First and last name

  • Email address

  • Password (encrypted)

  • Phone number

  • Billing and shipping address

Legal basis:

  • Performance of a contract (Article 6(1)(b) GDPR)

  • Legitimate interest (account security and fraud prevention)

3.2 Ticket and Merchandise Purchases

When purchasing tickets or merchandise:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address (if applicable)

  • Order details

  • Payment information (processed via secure third-party payment providers)

Legal basis:

  • Performance of a contract

  • Legal obligation (accounting and tax law)

  • Legitimate interest (fraud prevention)

Payment data is not stored directly by Groomania BV.

3.3 Newsletter & Marketing Communications

When subscribing to the newsletter:

  • Email address

  • Name (if provided)

Legal basis:

  • Consent (Article 6(1)(a) GDPR)

You may withdraw your consent at any time by clicking the unsubscribe link in any email or by contacting us.
Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

3.4 Website Analytics & Cookies

When visiting the website, technical and behavioral data may be collected, including:

  • IP address

  • Browser type

  • Device type

  • Referring pages

  • Pages visited

  • Interaction data

Analytics tools used:

  • Wix Analytics

  • Google Analytics

These tools may use cookies and similar technologies.

Legal basis:

  • Legitimate interest (essential website functionality)

  • Consent (for non-essential analytics and marketing cookies)

Where required by law, non-essential cookies are only placed after your explicit consent via the cookie banner.

Analytics data may be aggregated and anonymized where possible.

3.5 Social Media Pixels and Advertising

The website may use tracking technologies from:

  • Meta (Facebook / Instagram)

  • TikTok

  • Other social media platforms

These technologies may collect:

  • Browser data

  • Device identifiers

  • Interaction behavior

This data may be used for:

  • Audience measurement

  • Advertising optimization

  • Remarketing

Legal basis:

  • Consent (for marketing and tracking technologies)

These tools may involve data transfers outside the European Economic Area (EEA). Where such transfers occur, appropriate safeguards are implemented, including Standard Contractual Clauses approved by the European Commission and/or reliance on adequacy decisions where applicable.

3.6 Event Photography, Video & Livestream

3.7 Safety and Security

During the event

Photos and video recordings will be made during the event for documentation, promotional and archival purposes.

This may include:

  • Crowd and atmosphere images

  • General event recordings

  • Livestream broadcasts (e.g. via YouTube)

  • Promotional aftermovies and marketing materials

Legal basis:

  • Legitimate interest (promotion, documentation and archiving of the event)

  • Consent where required (for identifiable close-ups or individual portraits)

Where individuals are prominently featured in close-up recordings, we may seek explicit consent where legally required.

Signage may be displayed at the event informing attendees that photography and video recording are taking place.

If you believe that specific content featuring you should be removed and you have legitimate grounds for objection, you may contact info@groomania.be.

To ensure the safety of visitors, staff and partners, security measures may be implemented during the event.

This may include:

  • Access control

  • Security personnel

  • Incident reporting

  • Camera surveillance where applicable

Legal basis:

  • Legitimate interest (ensuring safety and security)

  • Legal obligation where applicable under local law

Camera surveillance, if used, will comply with applicable Belgian legislation.

4. Data Sharing and Processors

Personal data may be processed by trusted third parties including:

  • Wix (hosting and infrastructure)

  • Mailchimp (email marketing services)

  • Google Analytics (analytics services)

  • YouTube (livestream hosting)

  • Weeztix (ticketing services)

  • Payment service providers

  • Logistics partners (if merchandise shipping applies)

Some of these providers may process data outside the European Economic Area. Appropriate safeguards are applied in accordance with GDPR requirements.

Some third-party providers, such as social media platforms, may act as independent data controllers for the data collected via their own technologies. We encourage you to consult their respective privacy policies.
Personal data will never be sold.

5. International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA), including in the United States.

Where personal data is transferred outside the EEA, we ensure appropriate safeguards are implemented in accordance with Chapter V of the GDPR. These safeguards may include:

  • Standard Contractual Clauses approved by the European Commission

  • Transfers to countries subject to an adequacy decision

  • Additional technical and organizational safeguards where necessary

You may request further information about these safeguards by contacting info@groomania.be.

6. Data Retention

Personal data is retained only for as long as necessary for the purposes described above and in accordance with applicable law.

Retention periods include:

  • Accounting and transaction data: 7 years (Belgian legal requirement)

  • Ticket purchase records: 7 years

  • Inactive accounts: 2 years after last activity

  • Newsletter data: until consent is withdrawn

  • Marketing analytics data: according to platform retention settings (typically 14–26 months)

  • Security camera footage (if applicable): maximum 30 days unless required for investigation

  • Event media content: retained for promotional and archival purposes

After expiration of retention periods, personal data will be deleted or anonymized unless a legal obligation requires longer retention.

We do not knowingly collect personal data from children under 16 without parental consent. Where required, parental authorization will be obtained.

7. Cookies

The website uses cookies for:

  • Functional purposes

  • Analytics

  • Marketing and remarketing

Non-essential cookies are placed only after consent where required.
Users can manage cookie preferences via the cookie banner or browser settings.
A separate Cookie Policy may provide further detail.

8. Security Measures

Appropriate technical and organizational measures are implemented to protect personal data against unauthorized access, loss, misuse or alteration.

While we implement appropriate safeguards, no method of transmission over the internet can be guaranteed to be 100% secure.

9. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Request correction

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

Requests may be submitted to: info@groomania.be.
You also have the right to lodge a complaint with the competent supervisory authority in Belgium.

To exercise your rights, please clearly specify your request and provide proof of identity where necessary.

​We will respond to your request within one month of receipt, unless the request is complex, in which case the response period may be extended in accordance with applicable law.

10. Changes to This Policy

This Privacy Policy may be updated periodically. The latest version will always be published on this website.

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